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Worst Christmas shopping season since 2008 is blamed on ‘fiscal cliff’

‘Great unknown’ hinders confidence of consumers

  • Shoppers walk past an H&M location, Wednesday, Dec. 26, 2012, in New York. This holiday season is shaping up to be the weakest since the country was in the middle of a deep recession in 2008. That not only shows that stores misread Americans' willingness to spend during this period of economic uncertainty. It also could indicate that the days of throngs of shoppers spending thousands of dollars willy nilly on holiday gifts may be long gone. (AP Photo/Frank Franklin II)Shoppers walk past an H&M location, Wednesday, Dec. 26, 2012, in New York. This holiday season is shaping up to be the weakest since the country was in the middle of a deep recession in 2008. That not only shows that stores misread Americans' willingness to spend during this period of economic uncertainty. It also could indicate that the days of throngs of shoppers spending thousands of dollars willy nilly on holiday gifts may be long gone. (AP Photo/Frank Franklin II)
  • Shoppers navigate their way around Toys R Us in Times Square Wednesday, Dec. 26, 2012, in New York. This holiday season is shaping up to be the weakest since the country was in the middle of a deep recession in 2008.  (AP Photo/Frank Franklin II)Shoppers navigate their way around Toys R Us in Times Square Wednesday, Dec. 26, 2012, in New York. This holiday season is shaping up to be the weakest since the country was in the middle of a deep recession in 2008. (AP Photo/Frank Franklin II)
  • FedEx courier Andrew Standeven makes last minute deliveries to businesses at the CambridgeSide Galleria mall in Cambridge, Mass., Monday, Dec. 24, 2012. Although fresh data on the holiday shopping season is expected in coming days, early figures point to a ho-hum season for retailers despite last-ditch efforts to lure shoppers over the final weekend before Christmas.   (AP Photo/Michael Dwyer)FedEx courier Andrew Standeven makes last minute deliveries to businesses at the CambridgeSide Galleria mall in Cambridge, Mass., Monday, Dec. 24, 2012. Although fresh data on the holiday shopping season is expected in coming days, early figures point to a ho-hum season for retailers despite last-ditch efforts to lure shoppers over the final weekend before Christmas. (AP Photo/Michael Dwyer)
  • Holly Bryan stocks up on Christmas wrapping paper and other holiday items while shopping for day after Christmas deals at a Target store in Chattanooga, Tenn. Wednesday, Dec. 26, 2012. (AP Photo/Chattanooga Times Free Press, Dan Henry) Holly Bryan stocks up on Christmas wrapping paper and other holiday items while shopping for day after Christmas deals at a Target store in Chattanooga, Tenn. Wednesday, Dec. 26, 2012. (AP Photo/Chattanooga Times Free Press, Dan Henry)
  • Shoppers browse store fronts at Silver Sands Premium Outlets on Wednesday Dec. 26, 2012 in Destin, Fla. (AP Photo/ Northwest Florida Daily News, Nick Tomecek)Shoppers browse store fronts at Silver Sands Premium Outlets on Wednesday Dec. 26, 2012 in Destin, Fla. (AP Photo/ Northwest Florida Daily News, Nick Tomecek)
  • A woman rides the escalator past a giant holiday ornament at the CambridgeSide Galleria mall in Cambridge, Mass., Monday, Dec. 24, 2012.  (AP Photo/Michael Dwyer)A woman rides the escalator past a giant holiday ornament at the CambridgeSide Galleria mall in Cambridge, Mass., Monday, Dec. 24, 2012. (AP Photo/Michael Dwyer)
  • Kiki Infante checks out the merchandise for her Christmas presents in Miami, Thursday, Dec. 20, 2012. (AP Photo/Alan Diaz)Kiki Infante checks out the merchandise for her Christmas presents in Miami, Thursday, Dec. 20, 2012. (AP Photo/Alan Diaz)
  • In this Friday, Nov. 23, 2012 photo, a woman browses through a display of jewelry on sale at a J.C. Penney store in Las Vegas. In the midst of the busy holiday shopping season, when retailers can make up to 40 percent of their sales, promotions are actually down 5 percent year over year so far, according to BMO Capital market's sales rack index. (AP Photo/Julie Jacobson)In this Friday, Nov. 23, 2012 photo, a woman browses through a display of jewelry on sale at a J.C. Penney store in Las Vegas. In the midst of the busy holiday shopping season, when retailers can make up to 40 percent of their sales, promotions are actually down 5 percent year over year so far, according to BMO Capital market's sales rack index. (AP Photo/Julie Jacobson)
  • People walk in the parking lot of a Best Buy store during a severe snow storm in North Olmsted, Ohio Wednesday, Dec. 26, 2012. (AP Photo/Mark Duncan)People walk in the parking lot of a Best Buy store during a severe snow storm in North Olmsted, Ohio Wednesday, Dec. 26, 2012. (AP Photo/Mark Duncan)
  • A shopper carries a bag past a holiday display at the Apple Store at the Derby Street Shoppes in Hingham, Mass. Friday, Dec. 7, 2012. This holiday shopping season, stores haven't been offering the same big discounts as they did in previous years as they tried to lure shoppers in with other incentives, but during the final days leading up to Christmas, shoppers will see more of those jaw-dropping "70 percent off" sale signs as stores try to salvage a season that so far has been disappointing. (AP Photo/Stephan Savoia)A shopper carries a bag past a holiday display at the Apple Store at the Derby Street Shoppes in Hingham, Mass. Friday, Dec. 7, 2012. This holiday shopping season, stores haven't been offering the same big discounts as they did in previous years as they tried to lure shoppers in with other incentives, but during the final days leading up to Christmas, shoppers will see more of those jaw-dropping "70 percent off" sale signs as stores try to salvage a season that so far has been disappointing. (AP Photo/Stephan Savoia)
  • In this Wednesday, Dec. 19, 2012, photo, a customer shops for greeting cards at a Target store in Chicago. U.S. holiday retail sales this year are the weakest since 2008, after a shopping season disrupted by storms and rising uncertainty among consumers. (AP Photo/Nam Y. Huh)In this Wednesday, Dec. 19, 2012, photo, a customer shops for greeting cards at a Target store in Chicago. U.S. holiday retail sales this year are the weakest since 2008, after a shopping season disrupted by storms and rising uncertainty among consumers. (AP Photo/Nam Y. Huh)
  • Pedestrians pass the Dow Jones display ticker in Times Square Wednesday, Dec. 26, 2012, in New York. U.S. shoppers spent cautiously this holiday season, a disappointment for retailers who slashed prices to lure people into stores and now must hope for a post-Christmas burst of spending. (AP Photo/Frank Franklin II)Pedestrians pass the Dow Jones display ticker in Times Square Wednesday, Dec. 26, 2012, in New York. U.S. shoppers spent cautiously this holiday season, a disappointment for retailers who slashed prices to lure people into stores and now must hope for a post-Christmas burst of spending. (AP Photo/Frank Franklin II)
  • In this Tuesday, Dec. 18, 2012, file photo, shoppers push a cart with merchandise at a Walmart Supercenter store in Little Rock, Ark. U.S. holiday retail sales this year are the weakest since 2008, after a shopping season disrupted by storms and rising uncertainty among consumers.   (AP Photo/Danny Johnston)In this Tuesday, Dec. 18, 2012, file photo, shoppers push a cart with merchandise at a Walmart Supercenter store in Little Rock, Ark. U.S. holiday retail sales this year are the weakest since 2008, after a shopping season disrupted by storms and rising uncertainty among consumers. (AP Photo/Danny Johnston)
  • In this Thursday, Dec. 20, 2012 photo, people walk through the Fashion Island shopping center in Newport Beach, Calif. U.S. holiday retail sales this year are the weakest since 2008, after a shopping season disrupted by storms and rising uncertainty among consumers.   (AP Photo/Chris Carlson, File)In this Thursday, Dec. 20, 2012 photo, people walk through the Fashion Island shopping center in Newport Beach, Calif. U.S. holiday retail sales this year are the weakest since 2008, after a shopping season disrupted by storms and rising uncertainty among consumers. (AP Photo/Chris Carlson, File)

Washington played the Grinch that stole Christmas this year as the partisan impasse over the budget deficit instilled fear that the nation will fall over the “fiscal cliff,” dashing consumer holiday spirits and spending.

The holiday shopping season started out with a bang, with sales hitting records over Thanksgiving weekend, but it ended with a whimper as consumers increasingly withdrew from the malls this month amid the din of discord and finger-pointing over whether to extend all or just some of the $600 billion in tax cuts and spending programs due to end next week.

Gauges of Christmas sales range from dismal to so-so. One group that tracks shoppers said it was the worst showing since the bleak Christmas of 2008, when the country was in the midst of a historic financial crisis. MasterCard’s SpendingPulse, which tracked sales from Oct. 28 to Dec. 24, said sales grew by only 0.7 percent over last year, but other trackers reported somewhat higher numbers.

The poor ending to the shopping season forced economists to lower their estimates for sales gains from the solid 3 percent to 4 percent range originally forecast. ShopperTrak is expecting a 2.5 percent increase in November and December sales, down from an earlier forecast of 3.3 percent. The International Council of Shopping Centers said growth during the final week before Christmas was only 0.7 percent, but it is sticking to its forecast of 3 percent for the whole season.

“What could have been a merry Christmas is going to turn to a ho-hum Christmas, and we can thank our, you know, politicians for getting in the middle of it all,” NPD Group analyst Marshal Cohen said. “This great unknown puts a big damper on the consumer feeling confident to go out and spend more.”

Holiday ornaments, but not last-minute shoppers, filled malls as Christmas approached. Consumer sentiment plunged this month after hitting four-year highs in November, dampening sales for retailers despite deep discounts and other incentives. (Associated Press)

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Holiday ornaments, but not last-minute shoppers, filled malls as Christmas approached. Consumer ... more >

Some analysts also blamed the Newtown, Conn., school shootings just days before Christmas for dampening appetites for spending.

“The Newtown massacre, psychologically I think, spread through the country,” said Robin Lewis, a New York-based retail consultant. “This event was not isolated in the Northeast. It slammed the consumer with a lot of sobriety and made us think about what is happening in this world we live in, particularly around the holidays, when things are supposed to be wonderful and peaceful.”

Consumer sentiment plunged this month after hitting four-year highs in November. Analysts blamed growing public apprehension about the fiscal cliff and the partisan standoff in Washington.

“The fiscal debate anchored the season in terms of growth,” said Michael McNamara, a SpendingPulse vice president. “The media coverage, which did a good job of explaining the negative consequences of the fiscal cliff, created this negative trend in consumer confidence and spending.”

Federal Reserve Chairman Ben S. Bernanke and other economists warned that the acrimonious debate over the budget had the potential to kill growth not only next year, when the budget austerity measures are due to take effect, but also in the weeks leading up to the deadline because of the effect on public and business confidence.

Further damage could come during the week after Christmas, which is also a major time for shopping as many consumers go to malls and redeem gift cards. President Obama is returning to Washington Thursday from a Hawaii vacation to restart negotiations, but there is no accord in sight or signs of a breakthrough.

“Just when it looked as though President Barack Obama and House Speaker John Boehner were closing in on a deal before Congress recessed for the holidays, everything fell apart. Even as lawmakers return to Washington, it appears as though both sides are still trading punches and refusing to retreat to their corners of the ring,” said Standard & Poor’s Senior Director Peter Rigby.

Analysts say the ongoing debate is sure to deflate consumer moods.

“We are looking to Washington to come together in these crucial moments to avert going over the fiscal cliff,” National Retail Federation CEO Matt Shay said. The federation hasn’t revised its official forecast of 4.1 percent growth in sales this year.

“Consumers’ mixed confidence so far this holiday season has been evident, but we still believe we are on pace for decent growth overall,” Mr. Shay said.

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