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Vilsack, who has made the revitalization of rural America a priority, encouraged farmers to embrace new kinds of markets, work to promote global exports and replace a “preservation mindset with a growth mindset.” He said they also need to embrace diversity because it is an issue important to young people who are leaving rural areas.

“We’ve got something to market here,” he said. “We’ve got something to be proactive about. Let’s spend our time and our resources and our energy doing that and I think if we do we’re going to have a lot of young people who want to be part of that future.”

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AP Director of Polling Jennifer Agiesta contributed to this report.