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Wegmans reverses decision to pull ads featuring Baldwin

A New York-based supermarket chain has had a change of heart about grounding Alec Baldwin as a spokesman because of his antics aboard an American Airlines flight.

Wegmans Food Markets said Wednesday the company will continue running television ads featuring Mr. Baldwin after being inundated with “hundreds and hundreds of tweets, emails, and phone calls” in support of the actor.

“We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints,” Wegmans said. “We have decided to run the commercials again, effective immediately. Clearly, many more people support Alec.”

Wegmans revealed Tuesday it had pulled the ads after drawing customer criticism about Mr. Baldwin’s behavior. He was removed from a New York-bound flight at Los Angeles International Airport on Dec. 6 for refusing to turn off his cellphone.

The commercials, which were filmed for the 2010 holiday season, were supposed to run again for three weeks last month but were pulled a week early after Mr. Baldwin’s airline dust-up.

Mr. Baldwin was hired for the ads after he mentioned that his mother, who lives in the Syracuse, N.Y., area, is a loyal Wegmans customer.

Story of mankind planned on History channel

After its successful series on the history of America in 2010, television’s History channel is setting its sights even higher.

The network said Tuesday that a 12-hour miniseries, “Mankind the Story of All of Us,” will debut late this year. History, seen in more than 300 million homes worldwide, will offer different versions of the series in different parts of the world, the first time it has ever done that.

“America the Story of Us” hadn’t even concluded when History executives, impressed by its ratings, began talking about what to do next, said Nancy Dubuc, the network’s president and general manager.

“Rather than take a slice of the America story and do something more in depth on that, we decided to go bigger and broader,” she said.

The new series starts with the Big Bang and traces the development of humans on a planet where the vast majority of species go extinct, said Jane Root, the project’s executive producer.

Ms. Root described it as a “real action-adventure” project, one that encompasses astronomy, geology and other sciences along with history. It will make liberal use of computer-generated recreations in its storytelling, she said.

Netflix original series to debut in February

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