“It’s modern teaching that started back in the past. (Ferragamo’s philosophy) is linked with the work of Leonardo da Vinci, who also studied the anatomy and the human figure.”
It’s thanks to Ferragamo’s links and sponsorship of da Vinci’s restored masterpiece “The Virgin and Saint Anne,” that the Louvre granted access to Tuesday’s show _ a showcase of clothes inspired by Florence’s artisanal history.
In the collection, relaxed cool-colored clothes with intricate and detailed stitching were combined appealingly with Florentine leather savoir-faire.
There was a nod to couture craftsmanship in a knee-length cream dress with myriad organic looking leather appliques.
Though he just showed in one of the world’s most famous buildings, Giornetti remains unpretentious.
He lives in the non-trendy part of Florence on the left bank because “it’s the most authentic and genuine part of the city, where you find the artisanal traditions: the goldsmith, the silversmith, the art of dyeing leather, the old tradition of basket weaving.”
Given his roots it’s no surprise that Giornetti praises the slower and less showy side to fashion. It’s rooted in a simple, artisanal approach to clothes _ devoid of ego.
The down-to-earth values of a family-run label also appeal to him.
“Working for a family business means a lot, especially when everything is becoming more global with fashion brands becoming part of enormous companies.”
Despite Giornetti’s new-found fame _ people now want to take photos with him in the street _ he says he’s still a “very down to earth person.”
Yes, he’s now able to rub shoulders with his idols like actress Angelina Jolie and Chinese film director Wong Kar-wai, but he says, “I still like to go to the cinema by myself.”
It’s with genuine pride that he speaks of a fitting he did for actress Meryl Streep in London ahead of last year’s Academy Awards.
His favorite moment with the Oscar-winner? As it rained, “sharing a cup of tea.”
_____
Thomas Adamson can be followed at http://Twitter.com/ThomasAdamsonAP
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