The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research said Monday, according to The Associated Press. The previous low was an 8.4 for the 2008 Phillies-Rays and 2010 Giants-Rangers series, which each went five games.
Last year’s Cardinals-Rangers World Series went the full seven games and built momentum to average a 10.0 rating and 16 share.
Ratings represent the percentage of all homes with TVs tuned into a program. Shares represent the percentage watching among all homes with TVs in use at the time.
San Francisco’s 2-0 win in Game 3 on Saturday night earned a 6.1/11, down from a 6.6/12 for St. Louis’ 16-7 win over Texas in the third game last year and matching the lowest for any World Series game. Philadelphia’s 5-4 win in Game 3 in 2008 also had a 6.1 rating on a night a rain delay pushed the start after 10 p.m. on the East Coast and the game didn’t end until 1:47 a.m.
The Giants’ 4-3, 10-inning victory in the finale Sunday night drew an 8.9/14, up slightly from the 9.2/14 for the Rangers’ 4-0 win over the Cardinals in 2011.
Fox said it projects to win Saturday and Sunday nights among viewers 18 to 49.
“The World Series has been a top-10 prime-time hit for over 40 years and even with a four-game sweep, this series was no exception,” said Michael Mulvihill, Fox Sports Media Group’s senior vice president of programming and research. “It’s important for us to remain focused on the Series relative to today’s competitive environment rather than bygone years.”
Fox televised the World Series in 1996 and 1998 and has had exclusive rights since 2000. It has an eight-year deal with Major League Baseball through 2021 that includes Series rights and costs an average of about $500 million annually.
Major League Baseball said there were 1,202,706 comments on social media for the Series finale, surpassing Game 6 last year for MLB’s high. That included 171,024 comments within five minutes after the final out, topping the 97,000 for David Freese’s winning home run in the sixth game last year, according to data from Bluefin Labs. The 10,671,781 social media comments for the postseason marked a 131 percent increase from last year.
Levine ready to protect ‘Voice’ judge Aguilera
For Adam Levine, being a coach on “The Voice” entails more than just mentoring musicians and standing on chairs. It’s a battle round that never ends when it comes to defending NBC’s singing competition and the reputation of his fellow coaches.
When confronted with criticism at a New York press event Friday, the Maroon 5 singer didn’t hesitate to defend his fellow coach Christina Aguilera against her worst body image critics, according to The Hollywood Reporter.
“People shouldn’t say those kind of things because it’s like, come on guys, grow up,” he told reporters. “The one thing about the culture right now — celebrity culture particularly — that is so ugly is [that] people feel like they can just say nasty things about other people. … She gets a lot of it. … Of course I have her back, of course I defend her.
“Everyone’s so obsessed with trying to end bullying and ‘It Gets Better’ and this whole thing. Meanwhile, on one hand they’re saying that, and then doing things like that — that’s bullying,” he added.
The singer, who can be seen on NBC’s third season of “The Voice,” added that he felt “it’s none of anybody’s business what anybody does, unless they want to get into it and come out and talk about.”