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With that as a backdrop, Mr. Gillespie shrugged off the idea that the convention fell short of expectations, saying it allowed voters to get to know Mr. Romney the person, and now it is time for voters to get a better picture of policy.

“This push reflects our view that after a successful convention, where people learned and voters learned a lot about Mitt Romney as a person, they are eager to hear more details about policies to turn our economy around and create 12 million new jobs in his first term,” Mr. Gillespie said.