Wall Street: Comcast got a steal on NBCUniversal

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On the Comcast side, CEO Brian Roberts told The Associated Press after the deal was announced Tuesday that the company decided it made sense to buy GE’s stake now because the improved performance of the NBC broadcast network and cable-TV programming made it more likely the price would rise in the future.

Thomas Seitz, analyst at Jefferies & Co., said Comcast was getting an “attractive” value for NBCUniversal, saying the price was just a small premium to the valuation and earnings of other big media companies such as Disney and Time Warner Inc.

Complete ownership will let Comcast benefit more from the rising price of sports rights and other TV programs. It avoids solely being in the uncomfortable position of passing those costs onto customers. And long-term rights deals between the TV networks and their cable and satellite distributors have ensured the importance of TV, even as Web video is on the rise.

Besides buying the rest of NBCUniversal, Comcast agreed to pay GE another $1.4 billion for other assets that include one of New York’s best-known landmarks, NBC’s headquarters at 30 Rockefeller Plaza.

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AP Business Writer Jon Fahey contributed to this report.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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