- 68,000 more file for unemployment — in one week
- Michigan bans in-state insurers from covering abortion
- Nancy Pelosi tells Democrats to pass budget: ‘Embrace the suck’
- Key Obamacare official: Last two months much harder than anyone hoped
- Sen. Mike Lee: We must stop ‘the prez’ from acting like the queen
- George Bush consoles Alabama kicker Cade Foster: You will be stronger
- Megachurch pastor with ties to Obama commits suicide
- WaPo to readers: Send us your ‘gun violence’ stories for Sandy Hook anniversary
- U.S. threatens Ukraine with sanctions over dispatch of riot police
- Canada doing away with door-to-door mail delivery by 2018
NY public relations pioneer Edelman dies in Ill.
Question of the Day
NEW YORK (AP) - Daniel J. Edelman, who built one of the world’s top public relations companies and pioneered celebrity endorsements and media tours, has died at age 92.
Edelman is credited with developing many of the methods now standard in the field, after transforming the firm he started more than 60 years ago with two people into a global marketing force with more than 4,500 employees in 66 offices worldwide.
Richard Edelman, president and CEO of the Edelman firm, said his father was “a marketing and public relations genius, because he really understood that PR could sell brands.”
Daniel Edelman, a New York City native and Columbia University journalism school graduate, worked as a reporter and editor for newspapers in Poughkeepsie, about 75 miles north. He was drafted into the Army during World War II and first honed his public relations skills analyzing German propaganda as a member of a psychological warfare unit.
“I provided information about what they were claiming, so we could answer it with our own broadcasts,” he later recalled.
After the war, he worked as a news writer for CBS radio in New York.
Edelman credited that pairing with launching his marketing creativity: He packaged Torme’s records in an album designed to look like a Toni product, gaining attention from disc jockeys and earning him a job as Toni’s public relations director in Chicago.
By the 1960s, Edelman’s own company was promoting California’s wine industry. Edelman retained movie star Vincent Price as a spokesman and booked him on “The Tonight Show” with Johnny Carson. California wines that day won a tasting test that included entertainer Zsa Zsa Gabor.
“It was a great coup, and a turning point for the California wine industry,” Edelman said later.
Edelman also hired baseball great Nolan Ryan for Advil and activist Gloria Steinem to promote birth control pills.
Then, his son said, he would “put people on the road” _ pushing the concept of media tours using radio and television.
And Daniel Edelman had a sense of humor.
By Matt Kibbe
The short-term deal will assure long-term overspending
- NAPOLITANO: A conspiracy so vast
- Biden guarantees victory on immigration reform
- All-out war breaks out in GOP over budget pact
- Obama takes 'selfie' at Mandela's funeral service
- MALCOLM/REIMER: Over-criminalization undermines respect for legal system
- MILLER: Dick Heller challenges D.C.s gun registration, files for summary judgment in Heller II
- KIBBE: Another Republican budget surrender
- Teen thugs in D.C. run wild -- even while wearing GPS ankle bracelets
- Inside the Ring: China targets Global Hawk drone
- Creator of 'Selfies at Funerals' blog retires after Obama flub: 'Our work here is done'
Independent voices from the The Washington Times Communities
Headlines from Associated Press and around the Internet
Positive propaganda for a nation in peril.
Politics, economics, and business from a real world perspective.
Extraordinary day at Redskins Park
White House pets gone wild!
Let it snow