Two days before their 21st birthday, the sisters had a double wedding. Pauline married Morton Phillips, a businessman, Esther married Jules Lederer, a business executive and later founder of Budget Rent-a-Car. The twins’ lives diverged as they followed their husbands to different cities.
The Phillipses lived in Minneapolis, Eau Claire, Wis., and San Francisco, and had a son and daughter, Edward Jay and Jeanne. Esther lived in Chicago, had a daughter, Margo, and in 1955 got her job writing the advice column. She adopted its existing name, Ann Landers.
Pauline, who had been working for philanthropies and the Democratic Party, followed her sister’s lead. She applied for the advice column without notifying her sister, and that reportedly resulted in bad feelings. For a long time they did not speak to each other, but their differences were eventually patched up. In 2001, the twins, then 83, attended the 90th birthday party in Omaha, Neb., of their sister Helen Brodkey.
The advice business extended to the second generation of the Friedmans. Not only did Jeanne Phillips take over “Dear Abby,” but Esther Lederer’s daughter, Margo Howard, wrote an advice column for the online magazine Slate.
Associated Press writers Bob Thomas in Los Angeles and Steve Karnowski in Minneapolis contributed to this report.