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Heins says, “”we know there is a lot of physical keyboard lovers out there.”

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10:25 a.m.

Heins says the company will change its name to BlackBerry in order to maintain one brand and one promise.

Heins says the new BlackBerry is being built for people who are “hyper-connected socially.” He says it’s aimed at people who need balance in their personal and professional lives. Heins made similar remarks when he previewed the BlackBerry 10 at a September speech in San Jose, Calif.

Heins thanks RIM founder Mike Lazaridis and long-time executive Jim Balsillie, who were co-CEOs until Heins took over the helm a year ago. Lazaridis is in the audience in New York and stands up.

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10:20 a.m.

Heins, who became RIM’s CEO last January, says “It has been easily the most challenging year of my career to date.” He thanks employees and proclaims, “BlackBerry 10 is here.” But he says the launch is just the beginning.

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10:15 a.m.

Heins appears on stage.

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10:10 a.m.

Saunders touts the amount of work done by RIM’s outside developers. He says BlackBerry 10 is launching with the largest-ever catalog of apps for a new phone operating system.

Story Continues →