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As luxurious as it is thrilling, the new car now boasts a host of new luxury- or sports-orientated options, allowing buyers to more precisely tailor the car to their specific style.

The new optional Carbon Exterior Pack, for instance, immediately dials up the Rapide’s sporting attitude. Front splitter, rear diffuser, mirror caps and rear lamp infills all fashioned from carbon fibre clearly signal the sporting nature of this 558 PS four-seater.

More pronounced luxury, on the other hand, comes from the new piano black interior pack that adds a deep, rich, mirror-like shine to the facia, transmission tunnel center plate and door handles of the Rapide S. A darker surround in the instrument binnacle and steering wheel with black horn-push surround round off the pack’s sumptuous additions. Luxurious blend headlinings in either tan or grey emphasise the luxury still further inside.

However those with a desire for a more sporting ambience in their sports car will not be disappointed. Optional duotone perforated red and black leather makes its Aston Martin debut here — delivering a captivating visual combination that’s unique to the new Rapide S.

Luxury is enhanced by the removal of extraneous ‘noise’ and the enhancement of desirable ‘sound’ — a fine distinction but one that helps the new car deliver an aural experience like no other. Improved NVH (noise, vibration and harshness) characteristics are derived from the likes of the new bonnet lining and revised windscreen cowl.

Flexibility comes in the form of four seats — the rearmost two capable of accommodating adults in a uniquely sporting setting — while at the touch of a button the individual back seats fold down to almost triple the Aston Martin’s load space.

Options to further enhance the luxurious look and feel of the Rapide S include, subject to market, a reversing camera and twin screen rear seat entertainment system with wireless headphones, remote control and six-disc DVD changer.

Those seeking the ultimate in luxury and personalisation can also consider the ‘Q by Aston Martin’ service which offers uniquely-tailored options for individualisation. The Q service focuses on fashioning colour and materials with limitless boundaries precisely to customer choice and specification, enabling owners to give free rein to the creativity and indulge their desire for bespoke luxury.

The new Aston Martin Rapide S will be available to order through the brand’s 146 dealers worldwide next month with prices confirmed closer to the on-sale date.