Lucky Charms is coming out for gay pride amid landmark same-sex marriage rulings by the Supreme Court, launching a diversity campaign and two new rainbow marshmallows.
The General Mills cereal is serving as the face of the company’s new #LuckyToBe campaign, which encourages members of the lesbian, gay, bisexual and transgender community to tweet reasons for why they’re prideful, the Huffington Post reported.
“We’re celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows… If you’re lucky enough to be different, we’re celebrating you,” the #LuckyToBe campaign stated in a press release.
General Mills Vice President Ken Charles spoke out about equality last month in opposition of a proposed gay marriage ban in Minnesota.
“We value diversity. We value inclusion. We always have … and we always will,” he said. “We’re proud of our workplace, and we&’re proud to be a leader for diversity and inclusion in our community. For decades, General Mills has worked to create an inclusive culture that welcomes and values the contributions of all.”