Rolling Stone sales are up 20 percent after the magazine gave rockstar status to suspected Boston Marathon bomber Dzhokhar Tsarnaev on the cover of its August issue, despite numerous retailers vowing a boycott, a circulation source told the New York Post.
As Boston officials, victims and TV pundits blasted the magazine for celebrating the suspect, some retailers, including CVS, 7-11 and Walgreens, pulled the edition from its shelves. Even so, sales elsewhere appear to be more than offsetting the decline from the stores that banned the issue, the source said.
“It looks like the sales are up about 20 percent,” the source said, adding that the estimated sell-through, even with the limited ban, could very well end up higher than 90,000 copies on newsstands.
A Rolling Stone spokeswoman declined comment, The Post reported.