The Twinkie’s back! Snack to reappear in stores this summer
Good news for Twinkies lovers — the company that bought Hostess Brands Inc. expects to put the famed snack back on store shelves as early as this summer.
“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,” said Daren Matropoulos, who works at his father’s firm, which teamed with Apollo Global Management to buy the snack cake brand from Hostess.
Hostess had been headed toward an auction of its snacks and production facilities. But the company canceled after receiving — and accepting — a joint bid from Apollo and Metropoulous & Co. for $410 million. The sale still needs a formal stamp of court approval.
The court hearing is set for March 19, according to various reports.
© Copyright 2013 The Washington Times, LLC. Click here for reprint permission.