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Postal Service ‘welcome kit’ raises questions; White House now cites Privacy Act
The White House has secretly questioned the U.S. Postal Service about whether its change of address “welcome kit” program used by tens of millions of Americans violates the federal Privacy Act.
Despite telling The Washington Times that it had no such records, the White House Office of Management and Budget made inquiries into the Postal Service’s MoversSource program, which is managed under a 10-year, exclusive contract with Pitney Bowes Inc. subsidiary Imagitas, according to internal emails obtained through the Freedom of Information Act.
The federal Privacy Act bars agencies from selling or renting personal information, including names and addresses. Through Imagitas, the Postal Service uses information it collects from people who filled out change-of-address forms to send an official-looking MoversGuide welcome kit filled mostly with advertising and coupons from companies selling cellphones, insurance, home security, mattresses and lots of other move-related products and services.
The Postal Service and Imagitas split the ad revenue. Both say their arrangement is perfectly legal.
In a previous statement to The Times, the Postal Service said it does not sell or rent name and address information and that its program “is well within the Postal Service’s legal authority.”
The OMB inquiry to the Postal Service came just days after privacy specialists in 2011 raised questions about the program in The Times.
“In this case, you have a federal agency collecting information for one purpose, forwarding mail, and using it for a wholly different purpose, direct marketing,” one of the specialists, John Verdi, told The Times in 2011, when he was the senior counsel for the Electronic Privacy Information Center in Washington.
“I think the bullet was successfully dodged,” he wrote. Reached by phone Monday, he declined to elaborate.
After initially agreeing to respond to questions about the OMB inquiry Monday, a Postal Service official said the agency would not be able to respond immediately and referred to previous statements on the issue.
The OMB inquiry was included in more than 700 pages of internal emails provided to The Times in recent days. Those documents came after the newspaper filed an appeal with the Postal Service stemming from a previous open-records request seeking information on the Imagitas agreement.
No one could recall seeing the System of Record Notices “with this agreement laid out and it’s also surprising given that it is a non-federal entity and is for commercial use,” the OMB officials wrote. “Additionally, if there are any other [Postal Service] specific authority that allows you to do this, we want to be made aware of that.”
Taken together, the internal correspondence, though highly redacted in parts, also reveals the extent to which Pitney Bowes and high-level Postal Service officials discussed how to handle the privacy questions.
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