- ‘I Am Alive’ app gains popularity in terror-ravaged Lebanon
- Gun giveaways gain popularity among Republican candidates
- S.C. hospital worker slapped with $525 federal fine for refilling $0.89 soda
- Teen from ‘Jihad Jane’ plot becomes youngest ever to serve time on U.S. terror charges
- Iranian woman forgives son’s killer at the gallows
- Nebraska principal sorry for ‘don’t tattle’ flier
- Illinois readies to spend $100M for Obama museum in Chicago
- John Edwards back in court — this time as a lawyer for Va. boy’s malpractice case
- Covered California reports more than 200K in overtime Obamacare sign-ups
- Thanks, Chuck: Hagel says U.S. sending Ukraine sleeping mats, helmets
President: Obamacare in need of ‘rebrand’ effort
As problems pile up, President Obama said Tuesday his signature health-care reform law needs a full-blown rebranding effort.
“I am confident that the model we’ve built, which works off the existing private insurance system, is one that will succeed. We’re going to have to, A., fix the website so everybody feels confident about that. We’re obviously going to have to remarket and rebrand and that will be challenging in this political environment,” the president told leading CEOs at a gathering hosted by the Wall Street Journal in Washington.
But as troubles continue at HealthCare.gov and reports of Americans being booted off insurance plans and faced with higher premiums grow in number, a remarketing effort may not be good enough.
Mr. Obama acknowledged there are deeper problems, specifically with the website and the federal government’s ability to handle complex high-tech challenges.
“There is a larger problem … the way the federal government does procurement and does IT is, just generally, not very efficient,” Mr. Obama said. “In fact, there’s probably no bigger gap between the private and public sectors than IT.”
© Copyright 2014 The Washington Times, LLC. Click here for reprint permission.
About the Author
Ben Wolfgang covers the White House for The Washington Times.
Before joining the Times in March 2011, Ben spent four years as a political reporter at the Republican-Herald in Pottsville, Pa.
He can be reached at firstname.lastname@example.org.
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