Millions of people are checking out websites that allow people get health insurance under Obamacare, a surge of curiosity that’s slowed down the sites and led to glitches during the plan’s first week of open enrollment.
But at least one state-run market says the interest is leading to real action, in that they haven’t been many John Does who log in without taking more steps toward coverage.
“The correlation between account registration and applications is extremely high so far,” said Gwenda Bond, a spokeswoman for Kentucky’s online exchange, known as Kynect.
One reason, she said, is that users can look around and shop on the Kynect site without creating an account.
Ms. Bond said people are browsing the site at all times of the day and night, but the busiest time is from 10 a.m. to 1 p.m.
“We trend down from lunch throughout the afternoon, then we see a small spike in activity around 9 to 10 p.m. in the evening,” she said.
Heavy web traffic has dominated the headlines since the online site for state-based insurance “exchanges” debuted on Tuesday, kicking off a long-awaited linchpin of the Affordable Care Act that lets uninsured Americans shop for private health coverage, often with the help of government subsidies.
Sixteen states and the District of Columbia set up their own exchanges, while 34 states asked the federal government to run all or part of their exchanges.
Kentucky has been singled out as a case study of sorts, because it is the only state in the South that opted to run its own exchange.