Toronto Mayor Rob Ford’s re-election launch party will be ‘history in the making,’ brother says

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Embattled Toronto Mayor Rob Ford will kick off his re-election bid Thursday with an event that will be “history in the making,” his brother and campaign manager said, promising free swag and for-sale memorabilia that cashes in on the mayor’s odd fame, the Globe and Mail said.

Mr. Ford became a celebrity of sorts last year after he admitted to smoking crack in a “drunken stupor.” Viral footage of drunken rants and outrageous comments soon followed, and he knocked down a city council woman while racing across the chamber during a contentious hearing.

But his brother, Doug Ford, predicted that “thousands and thousands” of people will show up to the launch party after the campaign blasted out automated calls to promote the event, the Globe and Mail reported.

“Nothing is going to compare to this,” he told the newspaper.

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