- The Washington Times - Monday, March 24, 2014

With the deadline for enrolling in the Obamacare exchanges just days away, the White House is scraping the bottom of the barrel for ideas — including turning to cat GIFs, or animated videos made of multiple still photos.

The cats are just some of the goofy GIFs the White House has posted, according to the Florida Times-Union, which said the White House is trying to catch the latest retro Internet craze.

Some of the GIFs don’t seem terribly related to the points the White House is trying to make.


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Indeed, they seem to be near-desperate grabs for attention as the administration is still short of the goal of enrollees, particularly among younger Americans who are needed in order to make the economics of the Affordable Care Act work.