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Sociologist Veronica Tichenor, an assistant professor at the SUNY Institute of Technology in Utica, N.Y., said the Palins are not typical in that even as a career woman, Sarah Palin has had five children and has not diminished her role as mother, even as her profile has climbed.

“He’s been very successful in presenting a very masculine side, and I think it will probably allow working-class men to identify with him and by extension, her,” Miss Tichenor said. “That’s a distinct possibility.”