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Amid bankruptcies and forecasts of Detroit doom, one of the Big Three is hanging tough. Ford tough.
Once defined by the revolutionary Model T, Ford is motoring on without federal bailouts, Treasury-led restructurings or bankruptcy judges.
Ford Motor Co.'s U.S. market share grew last month, and sales surpassed even mighty Toyota's. Ford's shares have outperformed those of Honda and Toyota over the past year. Shares of archrival General Motors Corp., now in bankruptcy, are nearly worthless.
Shareholders and analysts see pluses and minuses in Ford's decision to steer clear of government interference.
"Ford [may] be able to prevail taking the high ground and not taking government money," said John Chevedden of Redondo Beach, Calif., who owns 600 shares of Ford stock. Mr. Chevedden said he purchased the stock "at a dip," so he hasn't lost any money on his investment.
He called himself "cautiously hopeful" based on production increases and Ford's upbeat annual report released last month. He thinks Ford will benefit from the downsizing of GM and Chrysler LLC - as its production increases are designed to do.
Mr. Chevedden said he was more concerned with the overall economy than with Ford.
"The concern is just about the market in general, whether it's going to rebound or if people will just buy less cars," he said.
Tom Whited, a financial adviser for Edward Jones Investments in Plymouth, Mich., said such uncertainties keep him from recommending Ford stock even though the shares have performed better than expected.
"There are so many question marks around the Detroit auto industry in general that I think there are better options," he said.









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