Election a costly lesson for billionaires

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By S.A. Miller

It was a bad year for billionaires - at the polls, at least.

Candidates with deep pockets took it on the chin Tuesday, with Wall Street tycoon Gov. Jon Corzine getting clobbered in New Jersey and media mogul Mayor Michael R. Bloomberg eking out a surprisingly thin win in New York City.

Money remains the lifeblood of campaigning and a healthy bank account provides a good start for any candidate, but with high unemployment and economic uncertainty this year weighing on the electorate, voters appeared ready to punish the rich.

Mr. Corzine, who made a vast fortune as a Goldman Sachs executive before spending his way into the U.S. Senate and the governor's office, plowed about $24 million - mostly his own money - into the campaign.

Despite being outspent nearly 3-to-1, Republican Chris Christie managed to win by more than 100,000 votes out of about 2.3 million cast - the first time in a dozen years a Republican captured the governor's office in that solidly blue state.

The unofficial tally put Mr. Christie in the winning column by about 49 percent to 44 percent.

The race was dominated by concerns about New Jersey's high taxes and high unemployment, though critics were quick to remind voters of Mr. Corzine's Wall Street roots.

"I wonder if people were more concerned about his wealth buying attack ads than what it can buy in terms of turning out the vote," Rutgers University political science professor Keesha Middlemass said.

She said voters in tough economic times are typically more concerned with their pocketbook issues than with a candidate's pocketbook.

But in New York City, about 45 percent of voters said Mr. Bloomberg's spending on the race was an important factor in how they cast their ballot, according to a New York Times exit poll.