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“We’ve been friends ever since,” the actor said. “She is someone I greatly admired, and she will be remembered.”

The crime scene was marked with yellow police tape stretched between two trees on a grassy parkway among stately homes south of Sunset. An orange cone marked the spot where the light post had stood, and a small bouquet of yellow and red flowers was next to the curb.

Bradley Turell, a longtime colleague of Chasen, came to the site to mourn his friend.

Ronni was a positive force of nature,” he said during an interview by The Associated Press and KNBC. “She was just great at what she did, a supreme sales person and a great lady.”

Chasen was involved in Hollywood publicity since the 1970s. She also promoted “On Golden Pond,” which won Academy Awards for best actor, actress and screenplay in 1981.

In recent years, she worked with a number of music clients, including Janet Jackson, composer Hans Zimmer, producer Glen Ballard and Diane Warren, who wrote the song “You Haven’t Seen the Last of Me,” which Cher sings in “Burlesque.”

Stephen Jaffe, a crisis management consultant, said he and his wife, actress Susan Blakely, knew Chasen for at least 25 years. The Hollywood awards season was always a busy time for her, Jaffe said.

“She would always call us this time of year to come to really incredible events,” he said, explaining Chasen would often arrange screenings followed by intimate gatherings of filmmakers and guests.

“This was an absolutely shocking and inexplicable event that has hurt us,” Jaffe said of the shooting.

Bragman said Chasen had a unique way of doing business.

“She was not a woman who was a slave to the fashion of the day,” he said. She played to her own vision and integrity. She was very bright, very successful.”

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AP entertainment writers Derrik Lang and Anthony McCartney contributed to this report.