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“Friendship or friendliness is also a big factor. Our people get along and appreciate Southern hospitality. There is also a good environment for business in terms of incentives and tax structure.”

For most of the summer and into the fall, Mr. Fujisaki has been traveling throughout the United States to promote a U.S.-Japanese free-trade agreement. Last week, he was in Nashville for the annual Southeast U.S.-Japan Association conference.

Call Embassy Row at 202/636-3297 or e-mail