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For a high level of safety, there are seven airbags, a high-strength cabin and an energy-absorbing body structure with impact beams, cross members and leg absorption pads. New driver and front-passenger seat design helps lessen possible whiplash injury during a collision.

Like all Toyota models, the Prius V will feature Toyota’s Star Safety System standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the standard Smart Stop Technology brake-override system.

Prius V will be one of the first Toyotas with the Entune multimedia system. For the first time ever in an automobile, this innovative new system leverages the mobile phone to provide a richer in-vehicle experience with fully integrated and wireless upgradeable navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, news and sports.

Toyota Entune brings the largest selection of music options available to a vehicle, including iheartradio’s 750+ stations, Pandora’s personalized music, the driver’s personal songs from portable media players and iPods (via USB or Bluetooth audio streaming), and more than 170 stations from XM satellite radio.

Featuring a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road, Toyota Entune eliminates the need to memorize thousands of voice commands and helps reduce driver distraction.

Entune will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set “Quick Reply Messages.”

Prius V will combine Entune with a standard Display Audio system rich with dynamic entertainment and communication features. The system will include HD Radio with iTunes tagging for future purchase; XM radio, weather, sports, stocks and local fuel pricing; Bluetooth hands-free phone and wireless audio; and full iPod integration including music and video.

A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius V will go on sale in late summer 2011.

While the current Prius has ushered hybrid technology into the mainstream, and the Prius V will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius C Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius C Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.

Since its initial launch 10 years ago, one of the Prius’ main efficiencies has been a hybrid system with its own on-board recharging system that never needed to be plugged in to take people where they wanted to go. With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that represents the best of both worlds — the superior fuel economy of the Prius with added EV driving capability.

Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph. Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts. It can be “topped off” anytime with a convenient short charge.

After the EV power is depleted, the Plug-in performs like an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in America. Unlike pure EVs, it will be a seamless transition for consumers, with the only difference from a regular Prius is that it can be plugged in at convenient intervals.

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