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Its new Manhattan studio and newsroom were dusty construction zones Tuesday, symbolizing CBS‘ efforts to start an entirely new show rather than make cosmetic changes to the old one. CBS has been third in the ratings behind NBC’s “Today” show and ABC’s “Good Morning America” for decades.

CBS News Chairman Jeff Fager said the show will be “hard news but not all serious.”

“It’s going to be a program that’s very different, that doesn’t try to copy what’s already out there and will be fulfilling to our viewers,” Mr. Fager said.

Mr. Rose, who will continue his late-night PBS interview show, will co-anchor the first hour with Ms. Hill, who has been on “The Early Show” for the past two years. Ms. King, a veteran talk show host, will join the panel at 8 a.m., an hour when morning show viewership is dominated by women. Ms. King said she is discontinuing her talk show on the Oprah Winfrey Network, or OWN, and her satellite radio program.

Mr. Rose was recruited by Mr. Fager, with whom he has a long working relationship at CBS. Ms. King was the suggestion of the new show’s executive producer, Chris Licht, because he liked her style as an occasional guest on MSNBC’s “Morning Joe,” where he was the producer before joining CBS this year.

Mr. Rose said he was “thrilled” to be on the new show.

CBS has a new spirit today,” he said, “and it builds on the tradition that I have known for a long time.”

CBS sees a niche for a more serious show at a time when its chief rivals have moved in a softer direction, with rock concerts, Halloween costumes and more attention to tabloid stories, such as the Amanda Knox case and Kim Kardashian’s marital breakup. Mr. Fager said it bluntly: “We’re not going to do cooking.”

The show also won’t have a weatherman. Regular cast members will include veteran newsman John Miller, business correspondent Rebecca Jarvis and correspondent Jeff Glor.

Bob Costas, expecting lawyer, surprised to interview Sandusky

Even Bob Costas was surprised that former assistant Penn State football coach Jerry Sandusky spoke to him about child sex-abuse allegations.

Mr. Costas said Tuesday on MSNBC’s “Morning Joe” that he was about to speak to Mr. Sandusky’s attorney the previous evening for an interview to air on NBC’s “Rock Center.” Just before it was to start, the lawyer offered up Mr. Sandusky on the telephone - and about 15 minutes later, Mr. Costas was interviewing the former coach.

It came together so swiftly that NBC raced to get the word out about the interview, the Associated Press reports. The network posted Mr. Sandusky’s words on Twitter even before the interview with Mr. Costas ended.

Monday night was a remarkable evening of news-making interviews on broadcast TV, with the Sandusky interview airing directly opposite ABC’s interview with Rep. Gabrielle Giffords, Arizona Democrat, who is recovering from a gunshot wound to the head.

Death knell may be sounding for NBC’s ‘Prime Suspect’

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