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Weinstein has been seeking advice from firms like Christian Dior and Louis Vuitton about how consumers recognize their products. Oddly enough, he’s not expecting to recreate that Columbia Pictures lady with the torch. The iconic Leo the Lion has become synonymous with Metro-Goldwyn-Mayer. Weinstein says that while the lion is a powerful symbol, he’s not seeking that type of message. Nor is he shy about the brand.

“The thing about MGM and why it doesn’t work at the end of the day is because they would make great musicals and then they would make Andy Hardy movies, or they would make Tarzan movies, so you never know what you got at MGM.

“I’m pretty consistent, at least on my side of the fence, with making a certain, you know, they call it artistic, it’s really not, but something that is just a little more literary in its approach.”

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Online:

http://weinsteinco.com/

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John Carucci covers entertainment for The Associated Press. Follow him at http://www.twitter.com/jcarucci_ap