Continued from page 1

“Drug companies, meet reality,” said Erik Gordon, an analyst and professor at University of Michigan’s Ross School of Business. “There isn’t enough money to pay $100,000 for therapies that don’t show massive benefits, unless there is a politically powerful patient advocacy group behind it.”

Analyst Krishnan said she wasn’t sure if patient and doctor protests would ultimately convince NICE to recommend Yervoy, but acknowledged it was a possibility. “They are in a very difficult position,” she said. “They are increasingly just looking at the cost, but the pressure from the public can be very powerful.”

_____

AP Business Writer Linda A. Johnson in Trenton, New Jersey, contributed to this report.