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Earlier this year, Trinity purchased French fashion label Cerrutti 1881, founded by Italian designer Nino Cerrutti, who gained fame in the 1980s for outfitting stars such as Michael Douglas, Richard Gere and Bruce Willis in their movies.

Trinity, controlled by privately held Li & Fung (1937) Ltd., now has about 330 stores in mainland China under various labels, and plans to open 50 more by the end of the year.

Adult magazine publisher Playboy Enterprises Inc., which has seen its profits and popularity hit by competition from adult websites, has been licensing its name in merchandising deals across Asia and to a nightclub in Macau as it seeks to regain profitability. The trend has caught the attention of a group of British investors, who started a company aimed specifically at finding forgotten brands and reviving them.

Since it was founded in 2009, the Brand Cellar has bought 10 mostly forgotten British brands, seven of which are more than 100 years old. In June, the company opened an office in Hong Kong, where its chief executive is now based.

“In Asian markets, what we’re finding is that there’s a real respect for the gravitas and depth of a brand because everything else here is vibrant and brash and new and exciting, and that’s great but it means there’s a premium on history and authenticity if you can make it relevant,” said Andrew Harrison, the company’s global brand director.

Mr. Harrison said the company is in talks with distributors in Hong Kong and India and hopes to launch two to three of the brands in Asia by the end of the year. Companies in its stable include a Scotch whisky maker, a British butcher and Conway Stewart, a bespoke fountain pen maker founded in 1905 whose writing instruments were used by Winston Churchill.

The company’s experts have come up with a brand new marketing theme for the pens, including a new logo consisting of the company’s initials, with a C flowing into an S laid on its side so that it looks like a figure 8 - an auspicious number in Chinese culture because the number rhymes with the word for prosperity.