LAS VEGAS (AP) - The head of the Motion Picture Association of America says Hollywood and Silicon Valley must work together to protect intellectual property.
Chief executive Chris Dodd said Tuesday that movie studios must embrace new technologies to appeal to consumers who value convenience and affordability over the traditional movie-viewing experience.
The MPAA is a leading advocate for anti-piracy legislation. Critics argue the reforms would result in censorship and stifle innovation.
His comments came at CinemaCon, a Las Vegas convention for theater owners.
Dodd says the number of illegal videos taken of movies in theaters declined by 50 percent since 2007.
He says a third of U.S. and Canadian consumers no longer go to the movies, and that film leaders must convince the public that movies are best seen on the big screen.
Independent voices from the TWT Communities
A carefully guided tour through the confusing world of modern bookselling and publishing.
Empowering mind/body/spirit and health dialogue along with cutting-edge, conscious social, political, and world commentary with Adam Omkara. Join the Evolution!
A politically conservative and morally liberal Hebrew alpha male hunts left-wing viper
World's Ugliest Dog Contest
Spelling Bee finale
Marines train Afghan soldiers
Rolling Thunder 2013
Benghazi: The anatomy of a scandal