"Even with an incredible variety of viewing choices available to audiences, cinema remains the premier way to experience the magic of our movies," said MPAA chief Chris Dodd. "And the good news is, there are positive signs for growth in the future."
Box office reaches new record, but international sales flat →
But he says getting the word out on Hollywood innovations and threats facing the film industry are critical goals, too.
Dodd learning the ropes as MPAA chief →