In retrospect, Mr. Sealey said, “You don’t give up equity like Priceline had in Mr. Shatner. It’s like Aflac giving up the duck or Progressive [insurance] giving up Flo,” he said. Mr. Shatner’s return “won’t correct a bad earnings report, but it is the right move.”
On Aug. 8, Priceline.com Inc.’s stock fell more than $100, about 17 percent, after the company warned investors that its third-quarter revenue and income would come in far below analysts’ forecasts because of the deepening malaise in Europe, a burden shared by other companies.
Another blow came Monday: Shares of Priceline and other online travel companies fell after Google announced the acquisition of the Frommer’s brand of travel guides, beefing up Google’s array of travel search and review assets.
“There’s a certain pride in making a character in advertising a popular character,” he said. “You could look at it as an achievement.”
By Andrew P. Napolitano
The president's men trash the Constitution to pursue antagonists
Independent voices from the TWT Communities
Opinion, analysis, and musings on politics, pop culture, reinvention, and the resultant flotsam and jetsam floating around the right-of-center quadrant of the Left Coast.
Consummate traveler Todd DeFeo explores the unique stories that make destinations worth going to.
We welcome you to the intimate and personal thoughts on the news and events we, as editors, watch, read, and discuss with our writers every day.
Benghazi: The anatomy of a scandal
Vietnam Memorial adds four names
Cinco de Mayo on the Mall
NRA kicks off annual convention