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At the first one, in Manhattan in May, 125 people showed up rather than the usual 25 to 30, Cavanah said. More than 400 signed up for a second event at the company’s Brooklyn location. They added another session and stayed open two hours late to accommodate the crowd, she said.

Fifty has also been very, very good to Dana B. Myers, co-owner of the website Bootyparlor.com and wholesaler to about 400 sex shops around the country.

“I’m hearing everything from 26 to 32 percent increases in sales in the last three months,” she said.

Among her biggest Fifty-driven sellers: the Good Girl, Bad Girl package sporting a blindfold, feather spanker, feather whipper and wrist cuffs, all in “animal-friendly” leatherette.

“I think what this phenomenon has done is to really legitimize the fact that sex is good, fantasies are healthy,” she said. “This is not your mother’s romance.”

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