Breathable Foods says the product is different from the potent beverages. The company says that it’s not targeting anyone under 18 and that AeroShot safely delivers caffeine into the mouth, just like coffee does.
A single unit costs $2.99 at convenience stores, mom-and-pops, and liquor and online stores. The product packaging warns people not to consume more than three AeroShots a day.
“When used in accordance with its label, AeroShot provides a safe shot of caffeine and B vitamins for ingestion,” the manufacturer says on its website. “Caffeine has been proven to offer a variety of potential benefits for health to individuals when consumed in moderation, from providing energy to enhancing attention and focus.”
AeroShot, the flagship product of Cambridge, Mass.-based Breathable Foods, is the product of a conversation that Edwards had with celebrity French chef Thierry Marks over lunch in the summer of 2007.
The first venture Edwards worked on with Harvard students was the breathable chocolate, called Le Whif. Now he’s preparing to promote a product called Le Whaf, which involves putting food and drinks in futuristic-looking glass bowls and turning them into low calorie clouds of flavor.
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Rodrique Ngowi can be reached at http://www.twitter.com/ngowi.
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