Continued from page 1

Houston has been trying to put together a package of assets and draft picks to offer Orlando in exchange for disgruntled All-Star center Dwight Howard. In the process, the Rockets lost the unrestricted free agent Dragic to Phoenix, then traded Lowry to Toronto for a first-round pick with lottery protection.

With no true point guard left, the Rockets turned back to Lin. The Knicks showed their hand when they brought back Raymond Felton in a sign-and-trade deal with Portland _ after signing Jason Kidd as a free agent.

Houston, meanwhile, jumped at the chance to reacquire their popularity in China, where Yao Ming became a larger-than-life figure. Many Rockets landed lucrative shoe contracts with Chinese companies on Yao’s coattails, and Rockets’ games drew massive television ratings there.

David Schwab, who specializes in matching brands with celebrities as managing director at Octagon First Call, said that while Lin is an American success story, he will reopen marketing in-roads for Houston during Yao’s eight seasons (2002-11).

“Teams base their decisions on wins and losses, because wins and losses ultimately affect ticket sales, sponsorships,” Schwab said. “I still think it’s a win-loss decision, but I think, in their case, it’s weighed more as a marketing decision. They’ve got more to gain right now, with a decade of Yao and companies they’ve done business with. They’ve got kind of the next frontier there.”