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For Miss Gray, the best part of having Ms. Cidre on board is the fact that she’s a woman. “Most of the time, 'Dallas' was written by men,” Miss Gray said.

The soap, which chronicled the saga of the oil-rich Ewing family and their backstabbing ways, was revived with two TV movies in the ‘90s and then faded to black, seemingly permanently.

This next chapter of “Dallas” keeps up with the times. Fighting over an oil company isn’t paramount, for example. Instead, the environmental implications of drilling are.

Morning-show battle seesaws between ‘Today,’ ‘GMA’

It’s hard to keep track of the ratings seesaw between the ABC and NBC morning shows in the weeks since “GMA” snapped “Today’s” 16-year ratings winning streak in April.

For those keeping score, “GMA” has picked off three additional weeks. But critically, “Today” is dominant in the 25-to-54 demo, winning 891 consecutive weeks as of May 25. (The relaunched “This Morning” on CBS continues to lag.)

Still, “Today’s” Matt Lauer said last month that the show and its ratings are not where “I want them to be right now.” And “GMA” has momentum, landing big interviews, including Robin Roberts’ sit-down with President Obama about gay marriage.

Ad buyers polled by the Hollywood Reporter, however, said the ratings back-and-forth has not triggered a radical shift in strategy during the upfronts. (In 2011, “GMA” brought in $598 million in ad revenue, compared with “Today’s” $612 million, according to Kantar Media.)

The ABC sales team, said one buyer, “is out there promoting [‘GMA’s‘ win over ‘Today’] pretty hard.” But even if buyers aren’t tracking the weekly battle, “this was something for 800-some-odd weeks we fought for,” said “GMA” senior executive producer Tom Cibrowski.

“The buzz we get out of these wins is worth its weight in gold,” he said.

• Compiled from Web and wire reports