- Obama’s regulatory agenda will cost U.S. economy $143B next year: report
- Patriot Act author on James Clapper: Fire, prosecute him
- Russia P.M. Medvedev: No amnesty for political prisoners
- Michigan GOP Senate hopeful reminds government is the ‘servant’
- Christmas, by Congress: Members mull a 15-cent tax on trees
- U.S. unemployment falls to five-year low of 7 percent; 203K jobs added
- World mourns Nelson Mandela and celebrates his life; burial set for Dec. 15
- Bill O’Reilly reminds: Nelson Mandela ‘was a communist’
- John Boehner says GOP should support gay candidates: ‘I do’
- Grass-Whopper: Pan-fried cricket burgers go over big in New York City
Fashion spotlight shines on Ferragamo’s Giornetti
Question of the Day
PARIS (AP) - He’s come out of the shadows and into the world spotlight. But Massimiliano Giornetti, Salvatore Ferragamo’s creative director since 2010, says that he’s still a “down to earth” guy _ despite having tea with Meryl Streep and hanging out with Angelina Jolie.
The humility is perhaps surprising considering that Giornetti, who has breathed life into the 84-year-old fashion house, made history this week with the biggest catwalk coup in recent times: taking over the arcades of the Louvre for the 900-year-old building’s first fashion show.
While the Louvre venue might be new, the Hollywood A-list has been linked for an eternity to the storied Italian brand.
“The link between Salvatore Ferragamo and Hollywood is as old as the company,” Giornetti told The Associated Press. “It was probably the first house (in the 1920’s) to create this link between fashion and celebrities.”
It was patronage of actresses _ such as Marilyn Monroe and Greta Garbo _ that ensured Salvatore Ferragamo’s “fairytale” rise from a humble shoe repair shop in California into the leather “shoemaker of the stars.”
The ongoing Marilyn Monroe exhibit in Florence’s Museo Salvatore Ferragamo is proof enough of the brand’s star quality. It features 14 pairs of the house’s shoes once worn or purchased by the screen siren.
Today, Ferragamo is one of the world’s biggest fashion empires_ spanning leather goods, watches, perfumes and ready-to-wear for men and women. Sales last year were $1.37 billion.
That eye for comfort, stamped on the house from the beginning, was what made the shoes so famous. Salvatore Ferragamo _ the founder of the house who died in 1960 _ even studied human anatomy to master how to make elegant shoes truly wearable.
From this know-how sprang the famous wedge heel in 1936. Then later came the classic staple bestseller _ the Vara Bow Pump.
With Ferragamo’s headquarters situated in Florence’s Palazzo Spini Feroni _ a fortified medieval edifice _ it’s clear that both the designer and the brand have the city in their hearts.
Florence’s hands-on artisanal tradition has existed since the Renaissance. Giornetti says it’s key to the house and to his own personal style, mixing aesthetics with practicality.
It’s thanks to Ferragamo’s links and sponsorship of da Vinci’s restored masterpiece “The Virgin and Saint Anne,” that the Louvre granted access to Tuesday’s show _ a showcase of clothes inspired by Florence’s artisanal history.
In the collection, relaxed cool-colored clothes with intricate and detailed stitching were combined appealingly with Florentine leather savoir-faire.
There was a nod to couture craftsmanship in a knee-length cream dress with myriad organic looking leather appliques.
Though he just showed in one of the world’s most famous buildings, Giornetti remains unpretentious.
He lives in the non-trendy part of Florence on the left bank because “it’s the most authentic and genuine part of the city, where you find the artisanal traditions: the goldsmith, the silversmith, the art of dyeing leather, the old tradition of basket weaving.”
Given his roots it’s no surprise that Giornetti praises the slower and less showy side to fashion. It’s rooted in a simple, artisanal approach to clothes _ devoid of ego.
The down-to-earth values of a family-run label also appeal to him.
“Working for a family business means a lot, especially when everything is becoming more global with fashion brands becoming part of enormous companies.”
Despite Giornetti’s new-found fame _ people now want to take photos with him in the street _ he says he’s still a “very down to earth person.”
It’s with genuine pride that he speaks of a fitting he did for actress Meryl Streep in London ahead of last year’s Academy Awards.
His favorite moment with the Oscar-winner? As it rained, “sharing a cup of tea.”
Thomas Adamson can be followed at http://Twitter.com/ThomasAdamsonAP
- Spike in battlefield deaths linked to restrictive rules of engagement
- Bill OReilly reminds: Nelson Mandela was a communist
- Activists urge Obama to go rogue, sidestep Congress
- Colorado judge: Bakery owner discriminated against gay couple
- U.S. pilot scares off Iranians with 'Top Gun'-worthy stunt: 'You really ought to go home'
- Obama administration issues permits for wind farms to kill more eagles
- Rush Limbaugh: Obama trying to make Mandela death about himself
- 'Hunger Games' delivers Obama's message on income inequality
- U.S. debt jumps a record $328 billion tops $17 trillion for first time
- Kill team: Obama war chiefs widen drone death zones
Independent voices from the The Washington Times Communities
The Constitution: Every issue, every time. No exceptions, no excuses. And how to get from here to there.
Why can’t humans just be free to be humans?
Get in the middle of all the action inside and outside the boxing ring.
Find the latest news and happening that effect those in the Washington D.C., Northern Virginia and Maryland Metro region.
White House pets gone wild!