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Warner Bros. had its own dud with “Rock of Ages,” adapted from the stage show built around 1980s rock hits and featuring an ensemble that includes Cruise, Zeta-Jones, Baldwin, Julianne Hough and Mary J. Blige.
Dan Fellman, the studio’s head of distribution, was not ready to pull the plug on the movie, saying he hoped it might hang on in subsequent weekends. “Rock of Ages” drew mostly older, female crowds, an audience that does not necessarily rush out to a movie over opening weekend.
“Musicals, there have been a couple in the summer like “Hairspray” and “Mamma Mia!”, that tend to have good holding power as counter-programming. We’re hoping we can get back on track,” Fellman said.
“Rock of Ages” added $4.1 million in a handful of overseas markets.
Between “Rock of Ages” and “That’s My Boy,” Hollywood fell back into a pattern that persisted at the start of summer season in May as new movies debuted weakly, unable to dislodge strong holdovers.
The superhero tale “The Avengers” has dominated so far, remaining in the top-10 after seven weekends, its $8.8 million take raising its domestic total to $586.7 million. The film has taken in $1.4 billion worldwide.
There have been only a few other hits, including “Men in Black 3,” “Madagascar 3” and “Snow White & the Huntsman.”
“That’s My Boy” and “Rock of Ages” have joined Johnny Depp’s “Dark Shadows” among star-driven releases that fell flat.
“It doesn’t always follow that big stars bring in the big bucks,” said Paul Dergarabedian, analyst for box-office tracker Hollywood.com. “`Madagascar’ and `Prometheus’ tell you that it’s about the concept more than the stars.”
DreamWorks Animation’s “Madagascar 3” raised its domestic total to $120.5 million after two weekends. The movie added $53 million overseas, bringing its international receipts to $157 million and its worldwide haul to $278 million.
“Prometheus,” released by 20th Century Fox, lifted its domestic total to $88.9 million after two weekends. With $25.5 million overseas, “Prometheus” pushed its international revenue to $128.9 million for a worldwide haul of $218 million.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Where available, latest international numbers are also included. Final domestic figures will be released Monday:
1. “Madagascar 3: Europe’s Most Wanted,” $35.5 million ($53 million international).
2. “Prometheus,” $20.2 million ($25.5 million international).
3. “Rock of Ages,” $15.1 million ($4.1 million international).
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