Mr. Sasseville was using the time buy and paid programming format, where the purchaser buys airtime and gets sponsors, but the network retains control. He used the format for “The Edge With Jake Sasseville” in 2008, which aired on ABC affiliates following “Jimmy Kimmel Live,” and for “Late Night Republic,” which aired on MyNetworkTV and Fox stations from August 2010 to October 2011.
He said he funded both programs through sponsorships with Overstock.com, Ford Motor Co., Microsoft Corp. and others.
“Delusions of Grandeur,” a loosely scripted comedy about the actor-comedian’s life and his successes and failures in the TV industry, debuted Oct. 3 on Blip. So far, five 30-minute episodes have aired.