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FIFA President Sepp Blatter said it is difficult for players outside of Europe to win the top award.

Blatter made the comments after praising the 20-year-old Neymar, who is touted as the future of Brazilian football. Neymar has a contract with Santos through the 2014 World Cup and has turned down several offers to move to Europe, including one from Chelsea.

“It is difficult,” Blatter said. “All the focus is in the big European leagues. And this is the market today in football. It is the benchmark of club football.”

Neymar won the 2011 goal of the year award and is looking to retain the prize courtesy of his goal for Santos against Internacional on March 7, when he scored following a maze of dribbling from mid-field. Falcao is in the running for his overhead kick on May 19 in Atletico Madrid’s game against America de Cali, while Stoch is in the final list for his superb hook shot from the edge of the box for Fenerbahce on March 3.

Morgan and Wambach are looking to win the women’s award for the first time after leading the United States to its third straight Olympic gold medal in London. Wambach made the shortlist last year, finishing third in the voting. The U.S. team also is represented by Swedish coach Sundhage, who led the team to the gold at the 2012 Games.

“Women’s football was at its best this year,” Blatter said, noting the record crowds attending the matches at the London Games.

Marta is looking for an unprecedented sixth award.

“It’s a great honor to be in the running again,” Marta said. “It’s going to be a very tight dispute and I’m sure the winner will be very deserving.”

Voting is by national team coaches and captains, and journalists invited by co-organizer “France Football” magazine.