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Ohio TV viewers can’t escape the mass, crass campaign ads
Question of the Day
CINCINNATI — You’re a mom arriving home from work on Friday in Cincinnati, and you flip on the local ABC news as you push the kids outside to play and settle in the kitchen to get dinner ready.
Four minutes into the 5 o’clock news, you see an ad for Mitt Romney, commiserating that “there’s suffering in this country.” Moments later, Mr. Obama is on the screen accusing Mr. Romney of raising nursing home fees as governor of Massachusetts. Minutes later, Mr. Romney is back again, smiling earnestly and telling you that the question you should be asking “is who can bring back the jobs?”
Six minutes, three campaign commercials. Flip over to CBS, NBC or Fox — which isn’t even showing a newscast, but rather “The Rikki Lake Show” — and it’s the same.
Welcome to the air wars playing out in the battleground state of Ohio, where the presidential campaigns, the national political parties, interest groups and the state’s two Senate candidates are clawing morning, noon and night for precious airtime.
“There is no time of the day where you can get away from the ads,” said Alex Triantafilou, chairman of the Hamilton County Republican Party.
Even insomniacs are bombarded, leaving Gene Beaupre, Xavier University political scientist, to wonder who the target audience is for ads that run at 4:30 a.m.
“I don’t know who those people are — are they swing voters?” he said.
It all translates into a boom year for local stations, who have had candidates advertise early and very, very often.
“The biggest change from 2008 to 2012 is that the cycle began much earlier,” said Les Vann, general manager of WKRC-TV, the local CBS affiliate. “We had volume and activity in Cincinnati in April and May this year that we did not see in 2008 until July and August.”
His experience has taught him that the most sought-after time slots are during the local newscasts and during National Football League games featuring the hometown Bengals.
Newscasts in some parts of the country reportedly have had to curtail their news time to accommodate the flood of ads. Mr. Vann said his station hasn’t had to do that but said, “We would look at that if the demand was high enough.”
Flipping between the channels on Friday between 5 p.m. and 7 p.m., The Washington Times saw at least 60 commercials on the four networks.
The jobs theme dominated, especially in the ads featuring Mr. Romney touting his plan to create 12 million jobs in one term.
Attack ads included Obama campaign clips accusing Mr. Romney of raising nursing home fees in Massachusetts.
“His budget cuts Medicaid by one-third and burdens families with the cost of nursing home care,” the ad announcer intones.
© Copyright 2014 The Washington Times, LLC. Click here for reprint permission.
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