The Washington Times

HTC seeks to reverse sliding smartphone sales

Dennis Chan, an analyst with Taiwan’s Yuanta Core Pacific Securities, said that despite its current troubles, HTC can bounce back if it can come up with a new phone that resonates with consumers.

“The company is now rolling out only a few models instead of multiple phones to meet every taste as it used to,” Chan said. “It will remain a recognized brand for high- and middle-end phones. But it needs to launch a flagship model with distinctive features to really turn things around.”

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