HTC seeks to reverse sliding smartphone sales

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Dennis Chan, an analyst with Taiwan’s Yuanta Core Pacific Securities, said that despite its current troubles, HTC can bounce back if it can come up with a new phone that resonates with consumers.

“The company is now rolling out only a few models instead of multiple phones to meet every taste as it used to,” Chan said. “It will remain a recognized brand for high- and middle-end phones. But it needs to launch a flagship model with distinctive features to really turn things around.”

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