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Impact of ‘2016’ on 2012 presidential race uncertain
But anti-Obama documentary a box-office hit
Early in the 2012 campaign season, predictions were that a major film would reach theaters in the fall, shine a spotlight on one of the presidential candidates, and possibly influence the outcome of the election.
And that’s how it happened, except the movie wasn’t “Zero Dark Thirty,” the surefire Hollywood blockbuster about the killing of Osama bin Laden that Republicans feared would throw the election to President Obama. That film is now slated for wide release Dec. 19.
Instead, the movie at the center of this year’s presidential race is “2016: Obama’s America,” an upstart independent documentary by conservative author Dinesh D'Souza that has stunned the filmmaking world with its success.
As of last weekend, “2016” had grossed more than $30 million, making it the second-highest-grossing political documentary and fifth-highest documentary of all time. It appears poised to climb still higher, given that it continues to play on 1,876 screens after opening in wide release Aug. 24, according to Box Office Mojo.
While conservative filmmakers have a long way to go before they rule Hollywood, they’ve become a force to be reckoned with on the documentary side. Dozens of serious documentaries from the right have burst onto the scene in the past decade and, while most have gone straight to DVD, they’ve achieved a rough parity with their brethren on the left.
“In terms of what’s being produced and released, there is far more ideological balance in documentary films,” said Michael Medved, the former film critic turned conservative author and radio host.
Mr. D'Souza sees a simple reason for the success of “2016.”
“There is a hunger for information about Obama,” he said. “Americans feel that they don’t have the full story and the film supplies the missing pieces.”
What distinguishes “2016” is its blue-chip bona fides. The film’s producer is Gerald Molen, the Academy Award-winning producer behind “Schindler’s List” and “Jurassic Park,” who gave “2016” the kind of insider clout that most conservative documentaries lack.
“You have two things different here: One is the credibility of Gerald Molen, and, two, they spent a boatload on advertising,” Mr. Medved said. “They probably spent more on advertising the film than producing it. There have always been these attempts to break through, but this one really did it.”
The film centers on Mr. D'Souza’s search for the president’s “compass” by examining the president’s childhood and relationship with his largely absent Kenyan father. He concludes that Mr. Obama has been heavily influenced by anti-colonialist views that he would have absorbed in Indonesia and Hawaii, and from his father, a leftist academic.
Other conservative filmmakers are hoping the success of “2016” opens doors for them with distributors and theaters. Certainly there is no shortage of such films in the pipeline: On Tuesday, Citizens United released, “The Hope and the Change,” another film critical of Mr. Obama, on six cable channels and six broadcast networks, and plans to issue a second documentary, “Occupy Unmasked,” in limited release Friday.
Conservatives say they have one man to thank: Michael Moore, who hit it big with a string of liberal documentaries beginning in the 1990s and culminating in 2004’s “Fahrenheit 9/11,” which made more than $119 million and remains the highest-grossing political documentary of all time.
“When I called around Washington, D.C., in 2004, I called my friends, I even called Ed Gillespie at the [Republican National Committee], and I said, ‘How do we respond to this?’ ‘Fahrenheit 9/11’ was a 90-minute attack piece on George Bush,” said Mr. Bossie. “My thought was, ‘My gosh, we have to respond to this,’ but nobody I called knew how to make a movie.”
Mr. Bossie ended up connecting with a couple of Hollywood conservatives, actor Ron Silver and screenwriter Lionel Chetwynd, and released “Celsius 41.11: The Truth Behind the Lies of ‘Fahrenheit 9/11’” in 2004. The documentary did well enough that Mr. Bossie went on to make “Hillary: The Movie” in 2007 about Democratic presidential candidate Hillary Rodham Clinton, which became the basis for the 2010 Supreme Court case Citizens United v. the Federal Election Commission.
Elsewhere, other conservatives were jumping into the documentary field. “Waiting for Superman,” a critique of the public-education system by Davis Guggenheim, grossed more than $6 million in 2010, while “Expelled,” Ben Stein’s film about the teaching of evolution and intelligent design, grossed $7.7 million in 2008.
“Michael Moore changed the world in that regard,” Mr. Medved said. “It’s because of Michael Moore and his success that a whole generation of children want to be documentarians, and some of them are conservative.”
What annoys Mr. Medved is that the Academy Awards never acknowledges right-leaning documentaries. “The only films that get recognition are left-wing films. Everything else goes straight to the trash can,” he said.
Don’t expect “2016: Obama’s America” to change that trend. Only three of 14 “major critics” listed on the Rotten Tomatoes website gave the film a positive review, with reviewers describing it as everything from “a vicious, larger-than-life racist lie” to “deeply boring.” On the other hand, 77 percent of moviegoers gave it a positive rating.
“There is a huge market that is not being well-served by Hollywood. If conservatives can make high quality films that are entertaining and informative then there is a lot of opportunity out there,” Mr. D'Souza said.
© Copyright 2013 The Washington Times, LLC. Click here for reprint permission.
About the Author
Valerie Richardson covers politics and the West from Denver. She can be reached at firstname.lastname@example.org.
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