Ruined fresco brings fame, fortune

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MADRID — The image appears on T-shirts and cellphone covers, coffee mugs and wine labels. And the 80-year-old pensioner who just weeks ago was mortified by the global stir she created with her botched restoration of a fresco of Christ now is looking to get a piece of the action.

The church painting in the town of Borja for decades was a little-known piece of religious art by a minor Spanish artist. Now that Cecilia Gimenez has disfigured it, it has found a fate as an international icon — used to sell products around the world.

Ms. Gimenez’s attorneys have begun investigating whether the notoriety may be turned into profit, albeit with an aim to help charity.

The fresco depicts Christ with a crown of thorns before crucifixion, in a style known as Ecce Homo (Behold the Man). It stood in peaceful obscurity in the Misericordia Church sanctuary since it was painted in 1930 — until Ms. Gimenez, a longtime devotee of the work, decided it needed to be rescued from flaking caused by the damp church air.

Word of the artistic travesty spread around the world, and the solemn Ecce Homo quickly took on a less-dignified identity: Ecce Mono. (Behold the Monkey.)

Then something unexpected happened.

The town morphed into a tourism destination for people who want to see the restoration. The crush has been so big that the Sancti Spiritus foundation that owns the church and sanctuary started charging admission: one euro per visitor. Meanwhile, Internet entrepreneurs have quickly moved in to cash in on the phenomenon, printing “Ecce Mono” on a seemingly endless range of products to sell online.

Ms. Gimenez’s attorneys say she has no interest in a cut of what the foundation is charging people to see the fresco. But they are investigating suspected copyright infringements of what she created. If she has rights, said lawyer Antonio Val Carreras Rivera, Ms. Gimenez could pursue payments from those using the image to sell products, although whatever she earns would go to charity.

She is most interested in funding groups that help people with congenital muscular dystrophy, because she has a son with the disorder.

The Sancti Spiritus foundation is stuck in its own legal bind about what to do with the fresco. Should it restore the painting to its original state? Or leave Ms. Gimenez’s image on the church wall? Or try, as authorities say is possible, to separate the two?

Ms. Gimenez is thankful for the many messages of support she has received from around the world, her attorneys said in a statement. Yet she “regrets and deplores that commercial brands are financially exploiting a situation that began in total good faith, and which should be restricted to the human level beyond business or commercial interests,” the statement said.

The nonprofit Sancti Spiritus foundation plans to seek a second opinion from art experts on what to do about the painting before getting the view of lawyers, said foundation President Francisco Miguel Arilla, who is also the mayor of Borja, population about 5,000.

“Everyone wants to solve this, but no one knows the solution,” Mr. Arilla said.

Although Ms. Gimenez could end up with ownership of what she painted on top of the fresco, the foundation isn’t sure who owns the original. It’s either the foundation or the 16 grandchildren of the painter, Elias Garcia Martinez. The heirs of Martinez live all across Spain, Mr. Arilla said. “This seems like it’s going to be a long process,” he said.

Meanwhile, Borja is trying to cope with its newfound fame. Although the town is known for its wine, this is the first time it has been a big tourism draw.

The influx of visitors hasn’t shown any sign of letting up since news of the fresco rocketed around the world, Mr. Arilla said. The number of visitors has been averaging 100 daily. An admission charge was put into place to cover the cost of additional workers needed at the sanctuary to manage the crowds.

“I thought this would slow down by now, but we still have a steady flow of people,” Mr. Arilla said.

AP writer Ciaran Giles in Madrid contributed to this report.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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