- Mexican train carrying 1,300 migrants headed toward U.S. derails
- Secret Service begins regular K-9 patrols around White House
- Pentagon’s human memory-chip program moves forward
- Obama blasts GOP, ignores immigration crisis in Texas speech
- Marine Warfighting Lab tests the Godzilla of amphibious assault vehicles
- Harry Reid: Birth-control ruling the worst Supreme Court decision in 25 years
- Vet suicides ‘horrible human cost’ of VA dysfunction: lawmaker
- First marijuana customer in Spokane says he was fired
- Hagel: ‘Make no mistake,’ ISIL is an ‘imminent’ threat to U.S.
- Armed militia sets up Texas command center to ‘fight for national sovereignty’
Flurry of Romney ad buys targets D.C.
Question of the Day
Republican presidential nominee Mitt Romney has made a slew of major ad purchases in the Washington market — a spurt of activity for a campaign that trails badly in the advertising wars, and one that will reach not only voters in the swing state of Virginia but also potentially help shape the national political and media impressions of the race.
The Romney campaign made 42 buys totaling about $2.4 million Thursday, the second-most of any day since the beginning of August. It purchased 20 additional ads Friday, and eight more on Sunday, according to The Washington Times' exclusive broadcast advertising tracker.
More of the Romney ads have been slated to run in Washington than in any other market, with Cincinnati coming in second.
"The D.C. market covers a large part of Northern Virginia," said Tim Kay, an ad seller for cable advertising firm NCC Media, but he noted the expensive purchases cast the net far wider than Mr. Romney needs. Neither Maryland nor the District is considered a competitive race.
"I think over 40 percent is outside Virginia, so 40 cents of every dollar he spends are not in the important places," he said.
However, blanketing the nation's capital does have a separate potential benefit: The national political media as well as Republican Party and Democratic Party leaders and operatives are based here, and what they see here can help form their impressions of what others throughout the country are seeing.
"I've heard that in the past candidates have wanted to have a presence in D.C. because of the presence of politicians and national media," Mr. Kay said.
In Mr. Romney's case, the plethora of ads for the Republican candidate could mask the fact that in most areas, such ads are not as common.
Mr. Obama has dramatically out-advertised Mr. Romney in every swing state, broadcasting records show. Nationally, Mr. Obama has made 1,300 ad purchases since Aug. 1 compared with Mr. Romney's 485, a number that reflects both the scale and geographic reach of the efforts.
Those records do not include cable ad buys, which politicians have increasingly used to micro-target voters. But the Romney campaign appears more inclined to blanket broad swaths of the population with messages on the major broadcast networks.
Such ad buys have also let the Obama campaign conserve resources by advertising to Virginia through state-specific cable providers rather than the Washington region’s airwaves.
"The difference is Obama is actually buying cable in Northern Virginia," Mr. Kay said. "We have not gotten any money since May from Romney."
• To see a breakdown of television advertising by candidate and TV show, go here: http://www.washingtontimes.com/adwars/shows.
© Copyright 2014 The Washington Times, LLC. Click here for reprint permission.
About the Author
Luke Rosiak is a projects reporter on The Washington Times’ investigative team. He formerly covered lobbying and campaign finance for two watchdog groups as well as transportation for The Washington Post. Luke can be reached at firstname.lastname@example.org.
- Md. couple indicted in scheme to cheat SBA on minority contracts
- As federal agencies trim fat, contracts feed billions in profits to 59 companies
- Conflict of interest in $4 billion government minority program
- $4 billion program for disadvantaged businesses lacks oversight
- Maryland's minority-contracting program gets failing grade on 'graduation'
Latest Blog Entries
TWT Video Picks
By Ken Allard
Only the National Guard can re-establish homeland security
- Armed militia sets up Texas command center to 'fight for national sovereignty'
- HUSAIN: The fake caliph of 'The Islamic State'
- IRS employee suspended for pro-Obama activities
- Va. Democrat reportedly seeks nude shots of Kendall Jones
- Amid border crisis, Obama to take 15-day vacation in Martha's Vineyard
- ISTOOK: Flying illegals home would be 99.5 percent cheaper than Obamas plan
- HUSAR: Mexicos Pena Nieto passes the immigration bucket
- Illegal immigrants showing up at border with 'Yes we can' Obama shoes: report
- GOP: Lerner warned IRS employees to hide information from Congress
- Sgt. Andrew Tahmooressi denied freedom by Mexican judge
Obama's biggest White House 'fails'
Celebrities turned politicians
Athletes turned actors
20 gadgets that changed the world
Fighting in Iraq
World Cup's sexiest WAGs
U.S.-Ghana World Cup opener