Chevrolet and General Motors employees, dealers and customers are again uniting against breast cancer, hoping to exceed the nearly $1.1 million raised by the American Cancer Society in 2011 through Chevrolet's nationwide grassroots support of Making Strides Against Breast Cancer walks and other activities.
This October's events include employee- and dealership-sponsored fund-raising walks; a Chevrolet Certified Service matching rebate contribution program; appearances by a specially themed pink Camaro SS pace car and USAC National Midget Car; and test-drive contributions at selected Southern Women's Shows. Additional Chevrolet activities will be announced in October.
The towers of GM's Renaissance Center world headquarters in Detroit will once again be lit with bands of pink to commemorate Breast Cancer Awareness Month.
Even the all-new Chevrolet Spark will join in the fight. A special "Pink Out" Spark is designed to honor breast cancer survivors and supporters. It wears a production Techno Pink exterior finish and is embellished with custom pink elements inside and out. The "Pink Out" Spark will visit selected community walks throughout the month.
Last year with Chevrolet's support, the American Cancer Society raised $1,079,633 in contributions to Making Strides Against Breast Cancer. The money helps fund research, wellness and breast cancer awareness education, and support for breast cancer patients and their families.
"The generosity of our employees, dealers and customers shows how everyday heroes can unite to make a difference in eradicating a disease impacting 1.5 million people," said Don Johnson, vice president, Chevrolet Sales and Service. "For the second year, we are committed to support the American Cancer Society in continuing its fight for more birthdays."
Johnson will lead Chevrolet's involvement in Detroit's Making Strides Against Breast Cancer walk that begins at 9 a.m. Oct. 13 in downtown Detroit.
"The American Cancer Society is thrilled to have the support of Chevrolet and General Motors nationwide to help us lead the fight against breast cancer," said Jill Elder, vice president, American Cancer Society, Great Lakes Division. "One in every two women newly diagnosed with breast cancer reaches out to the American Cancer Society for support. The contributions of General Motors and Chevrolet help make it possible to do the most for people with breast cancer today and enable us to continue the great work we're doing to find cures to end the disease tomorrow."
Here are the Chevrolet-sponsored activities planned in October in support of Making Strides Against Breast Cancer:
* Chevrolet and GM employee walks - All month, General Motors facilities, plants and warehouses across the country will participate in fund-raising walks.
* Chevrolet dealership walks - Hundreds of dealerships have already signed up to sponsor teams in community walks throughout October with more expected to join. These walks alone accounted for more than half of the money raised in 2011 that went to Making Strides Against Breast Cancer. Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.
* Chevrolet Certified Service - Customers who bring their vehicle to a Chevy dealer for qualifying services in October can contribute part or all of their rebates and Chevrolet will match them, up to a total of $150,000. A $39.95 oil and filter change, tire rotation and 27-multi-point inspection is $29.95 after the $10 mail-in rebate. The $99.95 (per axle) ACDelco Durastop ceramic brake pads service is $74.95 after the $25 mail-in rebate. For more information, visit mycertifiedservicerebates.com.
* Chevrolet Racing - A Making Strides Against Breast Cancer-themed pink Camaro SS pace car will appear at selected Chevrolet dealers and GM events throughout October. Chevrolet and Tony Stewart Racing will display a specially wrapped USAC National Midget Car at races at Eldora Speedway in Ohio (Sept. 21-22); Mechanicsburg, Pa. (Sept. 28-29); and the New York State Fair in Syracuse (Oct. 5-7). At those races, representatives from the American Cancer Society will distribute brochures with information on local walks, the importance of early detection and ways to reduce the risk of breast cancer. In early September, Chevrolet contributed $6,200 to the American Cancer Society - $200 for each of the 31 caution laps during the AdvoCare 500 at Atlanta Motor Speedway. Breast cancer survivors and their families also spent time in the pink Camaro SS pace car with Team Chevy drivers Jamie McMurray and Ron Hornaday, Jr.
* Chevrolet test drives - Chevrolet will contribute $5 to Making Strides Against Breast Cancer for every vehicle test drive at these Southern Women's Shows: Birmingham, Ala. (Oct. 4-7); Orlando, Fla. (Oct. 11-14); and Jacksonville, Fla. (Oct. 18-21).
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.