Apple CEO apologizes for error-ridden new map app

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Cook said Apple’s maps will get better as more people use the app and provide feedback.

That’s true for all digital maps. Google’s system wasn’t perfect when it launched, but it got better over the years as users pointed out mistakes and helped the company collect its vast trove of data.

“Ultimately, what (Apple) discovered early on is that Google had access to 100 million iOS users who helped them build the Google Maps database, Bajarin said. “At some point Apple had to put its foot down.”

It came time, he explained, for Apple to own the users of its mapping service, not Google.

But for now, Cook actually recommends that users look at other options _ including Google maps.

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” Cook wrote.

Could Apple have avoided the debacle? Bajarin thinks so, maybe by acknowledging that the map app was a work in progress. That’s what the company did when it released Siri, its virtual assistant. Customers understood.

Apple released the iPhone 5 last week and on Monday said it sold more than 5 million of them in three days. Although the number is a record for any phone, it was fewer than analysts expected.

On Friday, shares of Cupertino, Calif.-based Apple Inc. closed down $14.22 to $667.10 amid a broader market decline.

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Online:

http://www.apple.com/letter-from-tim-cook-on-maps/

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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