Steve Harvey enters the talk-show world

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The young don’t have it figured out yet, but life repeats itself, he said.

“You can text a girl, you can Skype a girl, you can Facebook a girl, but guess what?” he said. “You’re going to eventually have to take her to dinner. You’re going to have to look across the table and you’re going to have to know what to say. That’s really what it comes down to, and that never changes.”

Harvey, 55, is a comedian, but as a talk-show host is not trapped in that persona, Goldberg said. The show “really is aimed to entertain, for people to have fun and for people to always come away with something,” he said.

Harvey faces a crowded marketplace, but will be helped by the pairing with DeGeneres and an aggressive promotional campaign that included advertisements during the Olympics, said Bill Carroll, an expert in the syndication market for Katz Media. The persona he’s helped create through his books should also benefit Harvey. “You have to have some other reason to spend time other than `he’s a likable guy,’” he said.

Carroll wasn’t particularly concerned with Endemol’s rookie status in the genre. It’s a worldwide company with plenty of successes in the U.S., including “Extreme Makeover: Home Edition,” “Wipeout” and “Big Brother.”

“I liked Dave Goldberg immediately,” Harvey said. “I knew they had never done a talk show before, but they know how to win.”

The show will be recorded in Chicago in the same building where Harvey will broadcast his radio show starting at 5 a.m. local time. When that’s done, he’ll work out, take a meeting and prep to record one or two talk shows. Harvey will keep doing “Family Feud,” which records in Atlanta during two intense months of work in the spring.

He officially retired from live stand-up shows after an Aug. 2 performance in Las Vegas. It was, Harvey said, the hardest career decision he’s ever made.

“How do you give up something that has defined you for 27 years?” he asked. “And you’ve been successful at it. I can go and sell out an arena in any major city in this country and earn a living. I’m going to stop doing that and take a shot at doing a TV show?”

Yet he figures he’s accomplished all he can in the stand-up realm, and it’s hard to keep it going with all the travel. “I had to let something go to fit something else in,” he said.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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