NASCAR’s big names take time to find right sponsor

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James Finch spun the money he made in his own construction company into a racing team that has operated in NASCAR on a shoestring budget for most of the last 25 years. Finch has piecemealed sponsorship deals for his Phoenix Racing team with Guy Roofing and Tag Heuer to run this season and has Regan Smith entered in the No. 51 Chevrolet for the Daytona 500.

Finch suggested a cap, akin to a salary cap in other sports, on how much sponsors can spend on a team in NASCAR. Finch took on Kurt Busch for most of last season until the combustible former Cup champion left for a better ride at Furniture Row Racing for the last six races. No hard feelings, Finch said. After all, money drives the sport harder and faster than any racer behind the wheel.

“If someone came to me and said, `I’ve got sponsorship but Kurt needs to go,’” Finch said. “I’d say, `Where we putting the sponsorship at?’”


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