Sony uses movie studio to press ultra-HD advantage

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Later, Hirai looked back at the 56-inch display only to see the error continue.

“Excellent,” he said.

A Sony staffer rolled the TV further away and Hirai carried on his presentation. He later appeared to be good-natured with journalists.

Hirai said the ultra-HD OLED set is a prototype and didn’t announce price or availability.

In the Sony booth after the presentation, other ultra-HD OLED screens played without a problem.

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